Founded in Redmond, WA. in late 1992, RIDE hit the market with only four board models and a vision – to create a snowboard company “for the people” built upon technical innovation, superior quality and “selling the dream.” For RIDE, it’s not about being the biggest … it’s about being the best at what we do. Through the passion and dedication of all of RIDE’s employees and global affiliates, RIDE has firmly established itself as a snowboard industry leader.