Stronger, lighter, better. The Sweet mantra can be traced back to a school paper from 1988, made by one of the founders and design manager, Ståle N. Møller. A pioneering and visionary industrial designer on a relentless mission to let action sport enthusiasts benefit from the properties of high tech materials and manufacturing methods. The importance of functionality and quality in the mountains has from the start been a core value of the company, and a cornerstone in the design principles. A seamless flow of feel and function, distinctive in design and style.