Jason Levinthal started Line Skis in his parent’s garage in 1995. Really, he was a bump skier and snowboarder, and wanted to improve the skiing experience. He made ski boards for his college senior project, basically little skis with snowboard dimensions cut in half, twin tips, deep sidecut, bi-directional…pretty revolutionary stuff in the ’90s. Line strives to innovate skiing though product, creative athletes, and creative marketing.